Today, I heard a substantial serial entrepreneur, Larry Blumsach, discuss how to sell your products to potential customers in a group setting OR how to pitch your business to a group of investors. StorySelling is ultimately using a real-life story from your life in a sales pitch. It lets those listening become engaged and learn about you as the speaker. I found his theory very intriguing and loved how he discussed using a story to attract people without boring them with the same speech they always hear. IN ADDITION, remember ultimately people invest in YOU and not your company necessarilly. By applying these story telling tips to optimize StorySelling, you will have instantly set yourself apart from the masses. I recommend that you start your speech with a story, as it will instantly engage the audience and nicely transition to your sales pitch after.
Steps in telling a story:
Describe a location and a setting.
Describe the characters (Physical and Psychological)
Describe the goal and/or challenge
Encounter an obstacle
Crisis and Climax
Here are the steps to transitioning story telling into StorySelling:
Look and see
Listen and hear
Yes and … (how to approach a disagreement. Make sure you show the other person that you see their side…As in “yes, I see what your saying…, what do you think about this…”)
A few day’s ago I posted about a cool concept called 99 Designs. I have to say that I have been extremely happy with the work that has been coming in. In just a few short days I have now seen 43 entries into my contest. I really like how the designers will take the time to work and talk with you despite not having your guaranteed business yet. Three designers have been in constant contact with me and it has been extremely efficient as 99 Designs has made the forms of communication quite simple. I highly recommend you take a look at 99 Designs for your creative needs and I look forward to sharing my final logos and bit of a run down about the experience at the conclusion of the process.
I know this doesn’t exactly pertain to entrepreneurship but I just wanted to toss this out for discussion. Why would you ever try to create your own retirement fund by taking a month’s salary to buy Facebook stock right at the IPO? Doesn’t seem like people are making smart decisions right now.
I found this to be an interesting article regarding how divorce causes kids to grow as entrepreneurs. As an Elon Musk fan, I found it extremely interesting to hear how Steve Blank attributes his success as an entrepreneur to his parents divorce and the effect it had on his growth as a person. I would love to hear your insight on this article so feel free to post and discuss.
I found this article quite interesting as crowdfunding is an extremely pivotal point in America’s push for increased entrepreneurship. Crowdfunding allows you to post your venture on the internet in order to attract possible “investors.” I hesitate to call them investors properly at this time as there are still some legal implications that are in the final stages of being sorted out to allow for equity to be essentially traded through crowdfunding. Currently crowdfunding is more or less a way to to raise money without much to gain for whomever is the source of the financing. Very soon a fully developed system will be available to allow entrepreneurs to find partners and financing through equity. At this time, and for any project, I do recommend giving crowdfunding a look as it is a source of financing, which we all know is so crucial to the success of your venture.
“When I look at Kickstarter, I see small businesses that have been funded by their customers. I see the acceleration of this shift away from the industrial manufacturing ideology to more of a maker economy. And I also see an idea so powerful that the company name has become a verb.”—
Logo’s are a crucial aspect of branding your business. Today I was questioned about the logos in which I had in mind, and was recommended to give 99 Designs a try. I was unaware of this company’s existence and was inspired by their business model. They connect entrepreneurs and those who specialize in branding and logo design in addition to other services such as website design. I was inspired to share their business model as instead of creating a logo for you, you actually host a contest in which various designers view your project and enter the contest by creating a logo. 99 Designs offers several packages depending on what you are looking for at different price points. I found the $299 package to be quite reasonable as in 7 days or less you will accumulate multiple entries in which you are in control to choose from. In addition, their money back guarantee is crucial to entrepreneurs on a budget who do not want to get stuck with a sub par logo after significant investment. You can visit them at 99designs.com.
Hi all. I just wanted to check in with everyone and let my followers know what the current status of both me and the company are at.
We are approaching the launch date that I had chose in June to make the products available to the public. We are hard at work and I cannot wait to show everyone the steps that we took in order to bring Game Day from conception to a fully operating company. Please bear with me as I am hard at work to make sure everything is running smoothly at the moment. I will be sure to fill everyone in very soon, just bear with me.
As a student entrepreneur, I have been consumed the last two weeks with exams preparation and final presentations. At Babson, many of the final presentations entail simulating the entire process of launching a company. This is high intensity work as we have about a week to come up with the business idea, run market research, test feasibility and then create a business plan (ALL OF THESE I WILL POST “HOW-TO’S” IN THE NEAR FUTURE). I feel that I learn something each time we run these simulations, and I cannot wait to apply my learnings and knowledge to my ventures.
Please just bear with me as I finish my finals and prepare to bring Game Day to the public.
“You can buy Twitter followers (if you’re willing to spend money stupidly), but you can’t buy a living network of people who are invested in you as a person and/or a creator. You have to earn that through work, and by being a person worth friendship.”—
This is where I see the weakness in Facebook in the future. Facebook is making its money by trying to allow a company to buy your friendship. This will only work for companies that are you want to associate with in that way and the problem for Facebook is that there are not that many companies that fit that bill.
I would like to share a quick Tumblr post that came across my Tumblr feed. As failure and entrepreneurship go hand in hand, I felt It was important for new, young entrepreneurs understand that failure is all part of the journey. You must learn from your failures, and apply your new knowledge to your next venture. Remember failure is just an educational experience, NOT the end of the road.